AI in Entertainment, Arts & Media

SAG-AFTRA Contract - The AI Track

New SAG-AFTRA contract includes AI protections

The SAG-AFTRA and AMPTP reached a groundbreaking contract after a 118-day strike, bringing significant improvements for actors, including AI protections. SAG-AFTRA Contract | Key Points After a 118-day strike, SAG-AFTRA and the AMPTP agreed on a new contract that marks a significant shift in the industry. The Union initially sought a veto on certain uses of artificial intelligence (AI) but instead secured notice and consent requirements in their deal with studios. SAG-AFTRA engaged in extensive negotiations regarding AI protections in a tentative deal with studios.

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