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Introduction
Recent leaks reveal that Instagram, the popular social media platform, is venturing into the realm of AI chatbots.
These AI agents have the potential to transform user interactions, providing various functions like answering questions and aiding in message composition.
With the rise of generative AI and Meta, Instagram’s parent company, already utilizing similar tools, the introduction of AI chatbots could bring a significant change to the platform’s approach to user engagement.
The Emergence of AI Chatbots
Instagram’s AI chatbot, if confirmed officially, aligns with the broader industry trend of harnessing generative AI for enhanced user experiences. YouTube (read the article “YouTube’s AI Tools: A New Era of Content Creation and Viewer Experience”), Netflix (“Netflix’s AI-Powered Marketing: Personalization, Engagement, and Cost Savings“) and Spotify are just a few examples of other popular apps that are already using AI to personalize recommendations, improve search results, and create new interactive features. Snapchat has also launched its own AI chatbot called “My AI” earlier this year.
According to a recent study by Gartner, 72% of customer service leaders believe that AI chatbots will be the primary customer service channel by 2024.
A study by Forrester found that 47% of consumers are more likely to do business with a company that offers AI chatbots.
A study by Juniper Research found that the global chatbot market is expected to generate $22.8 billion in revenue by 2023.
These studies suggest that there is a strong demand for AI chatbots, and that they are becoming increasingly popular among both businesses and consumers. Instagram’s decision to develop AI chatbots is therefore well-timed and strategic.
The Influence of Generative AI
Generative AI, a powerful technology behind AI chatbots, enables machines to generate human-like text and responses.
According to a recent report by MarketsandMarkets, the global AI chatbot market is expected to grow from $2.8 billion in 2021 to $10.1 billion by 2026. This growth is being driven by a number of factors, including the increasing adoption of AI by businesses of all sizes, the rising demand for customer self-service options, and the growing popularity of chatbots as a way to interact with brands and businesses.
Versatile Functions of Instagram’s AI Chatbots
Instagram’s AI chatbots could be a game-changer for the platform, helping it to attract new users, retain existing users, and provide a more engaging and personalized experience.
Instagram’s AI chatbots could serve multiple functions, catering to various user needs.
- Instagram is reportedly testing an AI chatbot feature that will allow users to choose from 30 different personalities.
- They may be capable of answering common user inquiries, guiding users through processes, and providing real-time assistance.
- Instagram’s AI chatbots could also assist in composing messages, offering suggestions and automating certain tasks.
Meta’s Existing Use of AI Tools
While not yet confirmed, the move would follow Meta’s recent $10B+ spending spree on artificial intelligence and isn’t entirely surprising given parent company Meta’s AI aspirations.
In 2021 alone, Meta poured over $10B into metaverse and AI investments. And earlier this year, Mark Zuckerberg said he wanted to turn Facebook into an “AI-first company” over the next 5-10 years.
Meta CEO Mark Zuckerberg has stated that the company is “developing AI personas that can help people in a variety of ways” and that the company is exploring how to make such bots accessible through text conversations “like chat in WhatsApp and Messenger”.
AI arms race
Meta isn’t the only one going all in:
- Google has spent $13B+ on AI acquisitions since 2020.
- Microsoft recently poured $10B into OpenAI, the research lab behind ChatGPT.
- Amazon aims to infuse Alexa with more AI capabilities.
Big Tech’s spending spree has sparked what some are calling an “AI arms race.”
And consumers are already seeing the effects across platforms.
Considerations and Challenges
However, the challenge for companies is to create a bot that’s engaging and fun to talk to but doesn’t cross the line into offensive or dangerous interactions. For example, not long after Snap released its “My AI” bot, it began offering disturbing advice to users, including encouraging an individual pretending to be 13-years-old to have sex with their 31-year-old “boyfriend”.
It remains to be seen whether Instagram’s AI bots will be launched officially, or what safety steps it may take. But if it does, it will add one more step towards our whole new interactive experience in the digital world. Privacy and data protection measures must be carefully implemented to ensure user trust and security.
Conclusion
So Instagram’s AI chatbots would follow the trend of platforms turning to AI to enhance CX and engagement.
And if done right, it could provide more personalized experiences for Instagram’s 2B+ users. For a company losing ground to TikTok, more AI could help Instagram catch up.
Key Takeaway
- Recent leaks indicate that Instagram is exploring AI chatbots to revolutionize user engagement.
- AI chatbots have versatile functions, from answering inquiries to assisting in message composition.
- The influence of generative AI and Meta’s existing use of AI tools contribute to the potential success of AI chatbots on Instagram.
- The introduction of AI chatbots could bring about a paradigm shift in user interactions and provide more efficient, personalized experiences.
- Considerations around privacy and maintaining genuine interactions must be addressed to ensure successful implementation.
