Meta AI Expands in 6 More Countries, Including Brazil and the UK

• Current Reach: Meta AI currently serves nearly 500 million monthly active users, with India as the largest market primarily through WhatsApp. This substantial user base highlights the global interest in Meta AI and provides a foundation for further expansion into new territories.
• Launch Details: Meta AI has launched in six new countries, including Brazil, the U.K., the Philippines, Bolivia, Guatemala, and Paraguay. More countries in the Middle East and Asia, such as Algeria, Egypt, Indonesia, and Saudi Arabia, will follow as part of the broader strategy to penetrate these high-potential regions. This gradual rollout ensures Meta can refine its offerings based on user feedback and local market conditions.
• Languages Supported: New languages include Tagalog, Arabic, Indonesian, Thai, and Vietnamese, targeting diverse regions for wider adoption. By adding these new languages, Meta AI is making sure that users from different linguistic backgrounds have access to its services, which is a crucial step towards becoming a truly global AI assistant.
• End-of-Year Goals: Meta aims to make Meta AI available in 43 countries across 12 languages by the end of the year. This ambitious goal will significantly enhance the AI’s presence globally, allowing it to cater to a broader audience and address localized needs more effectively, while also providing personalized services tailored to individual market demands.
• Platform Availability: Meta AI is integrated across Facebook, Instagram, WhatsApp, Messenger, and Meta.ai, enhancing accessibility across Meta’s major platforms. This cross-platform integration means users can seamlessly interact with Meta AI on their favorite social media and messaging services, leading to increased engagement and usability. The platform reach helps in ensuring that Meta AI remains accessible and easy to use no matter which service users prefer.
• Ray-Ban Meta Glasses Integration: Meta AI is integrated with Ray-Ban Meta glasses in the U.K. and Australia, currently offering voice support. This integration is an exciting step towards wearable technology, where users can interact with AI in a hands-free manner, adding convenience and innovation to their daily lives. The combination of AI with wearable devices exemplifies Meta’s commitment to bringing cutting-edge technology into everyday scenarios.
• Missing Features: Newly announced character voices will be rolled out separately. While these character voices are not yet available, they represent an important aspect of Meta AI’s ongoing development. Once rolled out, these voices will add a more interactive and personalized experience, further enhancing user engagement.

Why This Matters:

This expansion strategically positions Meta AI as a formidable player in the AI assistant market, directly challenging ChatGPT’s global reach. The emphasis on emerging markets and new language support signals Meta’s drive to establish a strong international presence and boost user accessibility, especially in regions beyond the EU.